Exploring different types of packaging options that are necessary for every food brand helps you boost your brand. From protective mylar bags to reusable tin packaging, all the options discussed in this blog are effective for your business.
This blog has accumulated 7 top packaging options every food brand must have to stand out in the competitive market. Read on!
1. Long Term Food Storage Mylar Bags
Custom mylar bags are for every food business as they ensure food items’ long-term storage while maintaining their freshness. They are made from PET, a flexible film known for its protective properties and flexibility. Secure your products with premium Mylar bags that are moisture and tear-resistant. Food items like spices, herbs, teas, coffee, rice, grains, flour, ketchup, sauces, and snacks are mostly packed in custom mylar bags.
These bags offer compact storage and are lightweight, reducing shipping and storage costs. The flexibility of PET allows you to craft all kinds of shapes and styles for your product packaging. The longer you store a product in its pristine condition, the lower the recurring manufacturing costs you bear.
2. Custom Rigid Boxes for Premium Food Items
Running a premium food brand? Invest in high-end rigid packaging solutions to improve your products’ perceived value and to make them more desirable. For example, customers would prefer buying your premium confectionery items packed in custom rigid boxes with inserts over a premium package made from cardboard. Custom rigid boxes are recyclable and reusable, portraying your brand’s commitment to sustainability.
Customers who spend a huge amount on buying premium or luxury food products expect to get these products presented in high-value packaging. Food brands can improve brand recall by using uniquely designed rigid boxes for their products. Customers also perceive a brand as of high value if they experience the products packaged in high-end boxes. The stronger a brand’s perception, the more likely that brand is to succeed.
3. Corrugated Boxes for Food Delivery
Food brands need to deliver their food items to their customers over long routes, which requires packaging that withstands shipping shocks. This is why every food brand must invest in corrugated boxes that are made from multiple layers of cardstock and kraft flutes to ensure robust construction. Fast food chains often deliver pizzas, burgers, and sandwiches in double-walled cardboard boxes that help maintain the food’s temperature and ensure customers receive them in pristine condition.
Corrugated cardboard takeaway boxes are eco-friendly, customizable, and functional. Food brands can get these boxes printed with their branding details and unique designs to leave a lasting impression on customers. Now, customers also prefer online shopping over in-store shopping. Therefore, even grocery stores must keep corrugated boxes to deliver products safely.
4. Kraft Packaging for Food
Food brands need to be more cautious about the packaging that has direct contact with the food because it directly impacts human health. Also, as per the FDA’s guidelines, food packaging must be made from toxin-free materials. One of the best food packaging options is custom kraft packaging, which is 100% biodegradable and food-grade.
The best thing about Kraft food packaging is its versatility, as it can be used as disposable crockery, retail display boxes, takeaway bags, takeout boxes, and food serving trays. Kraft food packaging is also visually appealing and functional. Food brands must replace their single-use plastic packaging with food-grade and eco-friendly Kraft packaging. It can also help brands build an ethical image.
5. Plastic Food Wrapping Sheet
Plastic wrapping films are an important element of every food brand because not only do these films secure the food from air, but also keep it fresh. If you are an eco-conscious food brand, you may also consider using food wrapping sheets made from bioplastic. Most fresh vegetables, fruits, and meat are covered with a thin layer of plastic sheet to prevent contamination, moisture, and air.
Other than plastic food wrapping sheets, parchment or butter paper can also be used for wrapping freshly cooked or baked food items for excellent presentation and protection. Most rolls, sandwiches, pitta breads, and tortilla wraps are wrapped in these sheets to make it easier for foodies to eat them.
6. Reusable Tin Food Packaging
Another excellent food packaging option is tin packaging, which is known for its reusability and premium outlook. Tin packaging also conveys a sense of nostalgia, connecting with customers emotionally to foster brand loyalty. Also, tin packaging containers align with customers’ preferences because they can be recycled and reused for different purposes.
Using tin food packaging can help food brands to show the exclusivity of their products. For example, you can sell your premium cookies or snacks in custom tin containers. Tin packaging also adds a premium touch, look, and feel to your products. It is also corrosion resistant, keeping your food items safe in the long term.
7. Disposable Sugarcan Food Packaging
Environmental sustainability is another concern of consumers and industry experts. Therefore, food brands must invest in biodegradable packaging to ensure their contribution to a greener environment. Paper-based food packaging is eco-friendly, but to some extent, it requires deforestation because wood pulp is used to make paper-based food packaging.
The solution to this problem is sugarcane packaging, especially for disposable food crockery. Sugarcane food packaging is made from the leftover part of the sugarcane, which is called bagasse. Replace plastic or Styrofoam food crockery with sugarcane food crockery to build a positive brand image.
Final Words!
Every food brand must invest in functional, visually appealing, and functional food packaging that benefits the business. The top 7 food packaging options include mylar bags, corrugated boxes, sugarcane packaging, tin or glass packaging, kraft packaging, food wrapping sheets, and custom rigid boxes. All of them add a different value to your product and business with their unique properties. Find a trusted packaging company to add a personalized touch to these packaging options for brand differentiation!