What is a Food Influencer?
A food influencer is someone who has a broad audience due to their passion for food. We all have to eat food to live, but these influencers make food exciting and filling.
There are several types of influencers you may find, including:
Recipe Makers
These food influencers will make content of their cooking recipes. Sometimes, it’s an original; other times, it’s an old favorite. Then, some recipes involve a specific niche.
Special Diet Influencers
Some people are influencers in a particular diet. One example is a vegan influencer. These influencers eat foods that have no animal products, like meat or milk. Others may make content based on the dietary rules of their faiths. They can show even those who don’t follow their diets that the food they make can be delicious.
Foodies
Foodies are people who try new restaurants. In a sea of fast food and chain restaurants, these foodies travel the world to look at hole-in-the-wall locations offering unique bites. Restaurants love getting a boost from big foodie influencers. If you own a restaurant, be on the lookout for them.
The Biggest Influencers
We’ve collected several of the biggest food influencers across multiple major social media websites.
Betul Tunc
https://www.instagram.com/p/C-vDTaiu6am/
With over 10 million followers, Betel Tunc, a Turkish food influencer, is one of the biggest food influencers on Instagram.
She’s so popular because of her “made from scratch” approach to cooking. In cooking, this means starting with the simplest ingredients, with nothing prepared. For example, if she uses tomato sauce, it’s never coming out of the can! This means that not only will the food be fresh, but it’s also aesthetically pleasing to see. Many people aspire to be cooks, and Tunc helps to make this dream become a reality.
Binging With Babish
https://www.youtube.com/watch?v=fZGkr_Tsezk
When we looked at the most subscribed food influencers, we tried to avoid traditional celebrities, like Gordon Ramsey, and news companies. For example, one of the largest food channels is Tasty, which is owned by Buzzfeed.
His channel is currently known as Babish Culinary Universe, but it’s better known by its former name, Binging With Babish. That name is still used in videos related to his niche.
That niche involves cooking foods you may have seen in TV shows. Have you ever seen a fictional food and wish it was real? Or maybe the food exists in this world, but how it’s cooked just doesn’t match in real life?
Well, Binging With Babish can make it real. For example, in the video mentioned, he makes the ice cream seen in a SpongeBob SquarePants episode. He’s also made the Broodwich, an evil sandwich from Aqua Teen Hunger Force, and he’s made plenty of anime dishes you may have seen.
Hajar Larbah
https://www.tiktok.com/@moribyan/video/7349665836967251243?lang=en
Larbah is a food blogger who studied nutrition, and it shows. She makes some lovely recipes, including healthy versions of your favorites like the McChicken. She comes from Muslim heritage, so some of her niche relates to that and the customs the faith has around food. She is one of the biggest food accounts on TikTok, so give her a follow.
Gaz Oakley
https://www.instagram.com/reel/C8mpQROti7_/
Gaz is one of the most followed vegan influencers on Instagram. Veganism is a challenging niche, as some people are wary about recipes that lack animal products. But Gaz knows how to whip up a vegan dish that will make even the most dedicated carnivores ask for seconds.
His videos also cover the off-grid life niche. Many people find the idea of growing their own food tantalizing, and even if they cannot do it due to costs or their living situation, Gaz helps them fulfill that fantasy.
LATRYGUY
https://www.youtube.com/watch?v=iT481XCJqaQ
LATRYGUY, real name Alex Cottrell, is a foodie blogger. These bloggers create content in which they travel to different towns and try the food there, reviewing it and also showing you the restaurant’s aesthetics and life story.
Alex has many videos of him traveling across the world and eating unique dishes that you’ll want to try if you’re in the area. He goes to favorites as well as hole-in-the-wall restaurants. For example, in the shared video, he tries the most dangerous burger place, a food truck that offers many unhealthy options.
Notorious Foodie
https://www.instagram.com/p/C-5tzxoIAgU/?hl=en&img_index=1
Here’s another foodie blogger who’s popular on Instagram. Like Alex, he travels around the world and tries the many foods you can find in certain places. Notorious Foodie’s account has a mix of food posts and some travel shocks. Beware: he may give you the FOMO and make you want to travel to the places he’s visiting.
Mia Amare
https://www.instagram.com/p/C-6eIikvfey/?hl=en
Mia is an influencer whose niche centers around the low-carb or keto diet. With this diet, you try to avoid as many net carbs as possible, which means abstaining from most breads and other carb-rich foods.
Amare’s Instagram isn’t all health food, either. Some recipes show that low-carb dieting can be delicious. For example, she has shared healthy Snickers, which give you all the taste of Snickers bars but without the guilt.
Final Thoughts
These are several food influencers across social media. If you want to be a food influencer, here are a few quick tips:
- Have a niche. You can’t just make food. What foods do you make, or what diets do you follow? If you’re a foodie, what are your favorite places to stop?
- Have high-quality video and audio and know how to take decent photo and video.
- Engage with your audience. Take suggestions, provide cooking advice, and build a community of food lovers, cooks, and foodie travelers.
- Boost your social media, for this you can use specialized services that you can find by following this link
- Best of all, have fun. Enjoy your time, and be sure to have room for seconds!